Local News
Lipo On Rodeo
By Beth Livesay
Sep 14, 2007 - 3:20:15 PM

BEVERLY HILLS—Rodeo Drive has long been known among Southern Californians and tourists alike as the swankiest street in Beverly Hills. Now, a new face has emerged on the famous street. Rodeo Drive Plastic Surgery has cornered the Beverly Hills market, by being the only plastic surgery business on 421 North Rodeo Dr.   

The chairs inside are made of luxurious leather, the offices are painted in bright colors, chic designer boutiques await outside, the operating tables are comfortable, and the prices are not what they seem. While most goods on Rodeo Drive come with enormous price tags, Rodeo Drive Plastic Surgery offers the most common of procedures such as rhinoplasty, tummy tucks, breast augmentation, and face lifts for competitive prices. 


Dr. Lloyd Krieger is the Medical Director of the center. Dr. Krieger specializes in liposcultping and is authoring a chapter in the Handbook of Plastic Surgery. The center includes cutting edge technology and its very own Skin Activating Liposuction, which helps stimulate skin tightening.


Rodeo Drive Plastic Surgery expects clients from all over the world to partake in their procedures. Most surgeries only require a 3 day recovery, which the center attributes to its localized and personal team of surgeons and nurses.


Plastic surgery has been made more acceptable in popular culture due to television, media, and the attention paid to celebrities. By having a plastic surgery facility on Rodeo Drive, the center is playing into the Beverly Hills stereotype of beauty and perfection without the price tag, earning the motto: “We treat everybody like a celebrity."


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