Best Female Video is the toughest category in my prediction. The nominees include Katy Perry's “Firework,” Adele's “Rolling in the Deep,” BeyoncÃ©'s “Run the World (Girls),” Lady Gaga's “Born this Way” and Nicki Minaj's “Super Bass.” First and foremost, all of the nominees have an equal chance of winning, but if we’re discussing the concept of the art of each video, it’s a battle between Adele and Lady Gaga. Adele has dominated the billboard charts all year with her ubiquitous song, and the subtle approach in the video only makes it that much more of a contender. What can’t be said about Lady Gaga? Her creativity is beyond light-years and the video sets the bar high, but this category will come down to a three-way race between Adele, Gaga and Katy Perry. While I’m inclined to argue Gaga will take home the prize, I give a slight edge to Perry because she’s had an amazing year in music, but Adele could be the dark horse in this category.
Nominees for Best Male Video include Bruno Mars's “Grenade,” Cee Lo Green's “F*** You,” Eminem featuring Rihanna's “Love the Way You Lie,” Justin Bieber's “U Smile” and Kanye West featuring Rihanna and Kid Cudi's “All the Lights.” While many are thinking Bieber will be victorious in this category, I beg to differ. Last year, it was Bieber mania, but since then that mania has slowly faltered away. West always proves to have incredibly vivid videos, but his stunt at the 2009 awards show left many with a sour distaste for the artist. The winner in this category is a toss-up between Eminem and Cee Lo Green. While Green has an edge with his hilarious video and unforgettable song, Eminem ruled the charts last summer with that wildly violent video that stuns the viewer upon first glimpse, so he should take home the prize.
Best Pop Video sees a mixture of hip-hop and pop going for the top prize with nominee Adele's “Rolling in the Deep,” Bruno Mars's “Grenade,” Britney Spears's “Til the World Ends,” Katy Perry's “Last Friday Night (T.G.I.F.)” and Pitbull featuring Neyo, Nayer and Afrojack's “Give Me Everything.” This race will come down to the ladies. While I adore Adele, she’s facing stiff competition from both Britney and Perry. While Perry recently celebrated her fifth number one hit with “Last Friday Night (T.G.I.F.),” she is the obvious choice, but Britney fans are hardcore. They will vote in packs to make sure the pop princess takes home the prize in this category, so Britney will reign supreme.
The Best New Artist category is an interesting one, as there are no clear cut front-runners. Nominees include Big Sean, Tyler the Creator, Kreayshawn, Wiz Khalifa and Foster the People. The winner will be crowned based on how much fans choose to vote. If I were to take a wild guess at who could come out on top, I’d give the award to Wiz Khalifa as his hit song “Black and Yellow” was so catchy and became a pop culture phenomenon.
Now its time for the big award of the night, Video of the Year, and it’s an eclectic category, to say the least. Nominees include Adele's “Rolling in the Deep,” Beastie Boys's “Make Some Noise,” Bruno Mars's “Grenade,” Katy Perry's “Firework” and Tyler, The Creator's “
Congratulations go out to each of the nominees for their artistic expression in each video, but I think it’s a two-person race between the night’s biggest nominees, Katy Perry and Adele. Everyone is hoping Katy Perry will finally capture that limelight that she so deserves after having a monstrous year on the charts, but the edge goes to Adele. It’s her year to shine and the video for “Rolling in the Deep” is amazing. Nothing can compare to the power of that song. The song is about heartbreak, and who can’t connect to that?
So those are my predictions for the MTV Video Music Awards this Sunday. Performers for the night include Chris Brown, Lil Wayne, Adele, Lady Gaga and a tribute to pop starlet Britney Spears. Would anyone like to take a guess at who they think will be victorious at the ceremony or what will be the highlight of the night? Tune in on Sunday at 9 p.m. for the results.
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