Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.

Name

E-mail

facebook Canyon News twitter Canyon News

Canyon News

Bel Air News

Beverly Hills News

Brentwood News

Hollywood Hills News

Laurel Canyon News

Los Angeles News

Los Feliz News

Malibu News

Melrose News

Pacific Palisades News

Santa Monica News

Sherman Oaks News

Studio City News

Topanga Canyon News

West Hollywood News

Westwood News

Woodland Hills

Celebrity News

State News

National News

World Headlines

Deaf News

Entertainment

Film

Television

Music

On the Industry

Star Gazing

St. John's Confidential File

Theatrical Musings

Life & Style

Event Listings

Tech Talk

Looking Good For Lots Less

Spirit & Creativity

Miller Time

Books

View from the Hill

NY WEST

Chrystal's Recipe Corner

Career and Life Coaching

Gardening With Tony

Life According To Lenson

Real Estate Realities

Food

Sports

Marathon Running

Keeping It Bruin: A Look Into UCLA Athletics

Baseball

Basketball

Football

Hockey

Pets

Vi's Corner

Pet Tips

Point of View

John Armor

Message to America

Critic At Large... Ruta Lee

Labor Week

Ramblings

10 Degrees Cooler

McConnors corner

Edge of the west

The Physics Wizard

Auto

Kyle's Kars

Travel

Susan Michelle's Compass

Advice

Ask Deanna

Dear Lily

Ask Oona

Features

Dancing with Earthquakes

Archives

Sports Schedules

Traveling Beyond the Canyon

Edge of the West

Law Man

Ask Us

Nathan Tabor

The Angry Economist

Truth Probe

As I See It

Columnists

Truth Conquers

The Live Wire

Notes from Exile

Letters to the Editor

Dog Training by Anthony

Canyon Mews

Speak!

Sponsors

America's Most Wanted Dogs

World Recipes

Vegetarian Lifestyle

Humor

News Briefs

Local News

Books

News

Canyon Fodder

Bad Movie Night

Critical Projection

Ed's on the Town

Fitness Quests

Flashback Films

Stories of the Strange

Gourmet Grandma

He Said/She Said

Home Matters with Yvonne

L.A. Etch-a-Sketch

L.A. Ruminations

McConnor's Corner

Mommy Minute

Musically Speaking

My Back Pages

Publisher's Pages

ResourceINK

Scene and Heard in L.A.

Silly...But Wise!

Sunset Diaries

Table Options

The Paws Cause

TV Stuff

Cartoon of the Week



Life & Style

Made In LA
Posted by Alice Perez on Jul 5, 2013 - 7:52:11 AM

Made in LA
LOS ANGELES—The increasing popularity of the DIY craft, Made in America, and eco-friendly movement has gained momentum throughout the last decade sweeping across urban epicenters of creative-entrepreneurship throughout American cities and abroad. One of these creative hubs is none other than The City of Angels, where many DIY spirited folks like Monique Cruz, founder and curator of her vintage boutique on-wheels, Selvedge Dry Goods. Step aside food trucks, now it’s time for boutique trucks hitting the road and coming to your neighborhood, “We are a part to the American Mobile Retail Association which has 54 active trucks in the United States, 13 of those trucks are from Southern California,” explained Cruz to Canyon News.

 

One of the handmade nation movements gained a major supporter in its alliance with the digital media, where people have the accessibility to join into a broader crafting community, sharing ideas and learning various forms of craftwork through videos, images, websites, blogs, and social networks. Cruz is especially popular when it comes to social media and people are following as she is always posting, sharing, tweeting, pinning, and instagramming. “Yes! Social media is a big part of being a small business. My followers love seeing updates to the truck and new products,” said Cruz.


Across the US a renaissance of American DIY craft culture was weaved within the mid-90s and the Dot.com era. Along the journey picked up some faithful followers within the knitting revolution and cities started becoming hubs for the artsy and creative folk. Stamped at the front of her turquoise colored truck are the words “Eco-friendly, Reconstructed, and Vintage.” “I love that I can close the boutique doors at the end of the day and feel good about what I'm doing. I’m redefining fashion in an eco-friendly way,” said Cruz.

 

Before opening the doors to Selvedge Dry Goods and spreading her love of fashion and eco-friendliness, “I worked as a fashion designer for many years and encountered many ethical issues which I didn't feel comfortable supporting anymore. So my idea of creating a "sustainable boutique" was born. At the end of the day I just want to feel good about the work I was putting out to the world,” explained Cruz.


A true Cinderella story and it was love at second sight when she looked far and wide for the truck that would suit her to live happily ever after. “I found my truck on Craigslist after two months of searching. We went to visit the truck twice. The first time it wasn't love at first sight since it was the very first truck I had seen. A month went by and after looking at several other trucks, it became LOVE at second sight,” explained Cruz. The name Selvedge Dry Goods has a once upon a time story, “The definition of Selvedge is the self-finished edges of fabric, which keeps the fabric from unraveling or fraying. I like to think of my company as the selvedge for sustainable fashion. Since every product we carry must have an element of sustainability whether its fair trade, handmade, re-claimed or re-constructed. Dry Goods are textile products like ready to wear clothing or sundries.  "’Dry Goods’ as a term for textiles has been dated back to 1742 in England. Most importantly, I loved the way it sounds together Selvedge Dry Goods,” explained Cruz.

 

Fans and first time visitors of her boutique on wheels fall madly in love with her little shop with every nook and cranny jam-packed with vintage clothing, jewelry, purses and cutesy knick knacks. “I hear these questions daily "Can I live in your truck? I wanted to make it look like you walked in to a women's powder room, but with a crafty feel,” said Cruz.

 

Keep an eye out this summer and autumn for Cruz and her vintage boutique truck. “During the Summer, we're regulars at the Play House District Block Party in Pasadena, food truck night at Figueroa and York in Highland Park, Silverlake Craft & Vintage Fair, Pasadena Rosebowl, Downtown Anaheim Farmers Market, Grand Park Concerts & Events in DTLA and the LA County Fair. In the fall, I'm at the following campuses: University of Southern California, Cal Poly Pomona and Cal State University Long Beach,” said Cruz.

 

Cruz wants to spread the word of staying crafty and supporting small business Made in LA. “Keep creating sustainable products and reaching out to different communities in Los Angeles. You can find us street side in your area soon,” she added.



 

Cliffside Malibu

-------------------------

-------------------------

 

Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.