The widely used photo sharing service is an app available on smartphones for taking and uploading photos while being able to creatively alter them through different filtering effects and upload them to social networking sites such as Facebook, Twitter and Tumblr.
With millions of users, Instagram has stated that although they are still owners of content uploaded, once photos are uploaded to their account the service has license to use the content. Users can still control what is posted and deleted, and choose who they wish to see their photos.
The idea of companies paying the service to use photos for advertisements is not favored by most users, including one with the most followers Kim Kardashian. On December 18, the reality-star tweeted, “I really love instagram :-(. I need to review this new policy. I don’t think its fair.” With nearly 5.7 followers, Kardashian is the most followed Instagram user, followed by Justin Beiber who is the second most followed and Barack Obama who is the third.
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