Beverly Hills News
Rihanna For River Island
By Camille Sarabia
Jun 5, 2013 - 6:26:23 PM

BEVERLY HILLS—With hit songs like "Diamonds" and "We Found Love" and film appearances in “Battleship” and “This Is The End,” the 25- year old singer, Rihanna has added fashion design under her belt. Rihanna for River Island was released in selected River Island stores and online on May 25.

Rihanna For River Island


River Island’s slogan is “Love Fashion, Love River Island.” It’s short, simple, to the point. It brings together the newest trends, the up and coming fashion obsessions and brings runway fashion to average consumers.  Their advertising states, “At River Island we try really hard to bring new and original fashion to you, with design at the heart of absolutely everything we do,” and because of their goal to bring original fashion and design to their customers, it’s no surprise that they have chosen to pair with Rihanna for her summer fashion designer debut.  


The singer’s new summer campaign is filled of color. The backgrounds are covered in violets and greens as the multi-racial models wear simple clothing that is hip and trendy for summer 2013.  Her designs, crop tops, jumpsuits, and asymmetrical dresses, are one of a kind. She uses either a bold red color or a simple yet elegant black. 


She uses very few patterns, like a black, white and gray floral pattern or a denim tie-dye, but they are each unique and close to her personal style. The glimpses into the classy, fresh and elegant summer campaign are made for every woman, for every superstar. 

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