Canyon News
MOCA & PDC Offers Platform For Local Artists
By Joann Deutch
Nov 5, 2012 - 1:50:02 PM

***image2*** LAUREL CANYONMOCA has space at the Pacific Design Center? I too was surprised to learn that MOCA is collaborating with the PDC by providing exhibit space. The curated exhibit spaces consist of several galleries where shows can be dedicated to one artist, or a concept, where multiple artists have the opportunity to show their work.


Laurel Canyon is filled with talented and creative artists. For them it is always a struggle to get their art in front of people who appreciate it, and collectors who will remember their name and invest in their art. I have gone to plenty of galleries where the owners don’t talk about the appeal of the art, but only yammer on about what famous person has this artist in their collection. The celeb may have bought the art, but it is often in storage considered an appreciating asset.


As I went up the escalator to the exhibit wing the first thing I saw in the Blue Lobby was what looked like an impression of the Utah buttes or maybe the Grand Canyon. It was over 10’ tall. I was drawn to walk closer and closer. I even took a picture before I realized I was looking at a sculpture made of paint brushes. What kind of mind thinks of this kind of stuff? What kind of mind can create this kind of art? I knew I was in for a good time.


I want art that makes me smile every time I look at it. I found that the Design Loves Art Galleries at PDC offers just my kind of art. Some of the works took on serious social subjects, where the artists used art to identify and highlight the issue. Other artists treated the issues with a delicate touch of humor, not a haha funny, but rather where the humor created pathos. The artwork drew you in, then, snap, you got the message. Lest you think that printmaking is only making copies of other pieces of art, let me set you straight. A printmaker is an artist who uses paper as their canvas, where the image is an original piece of art. The LA Print Space’s Sea of Exchange exhibit was intriguing. I walked around the gallery twice and wanted to spend more time with the artists.


There were 15 galleries in the exhibit wing, each one dedicated to separate artists or groups. The PDC describes the galleries as an “experimental arts program”¬¶providing a platform to explore art and design issues.”¬Ě This was perfectly executed in one gallery that had a couch upholstered with short black and brass zippers; an arm chair constructed of playing cards over a steel superstructure and a cocktail table covered by clothing labels which was titled the Whores Table.


But the exhibit space itself is just the beginning of this PDC and MOCA collaboration. There are artist talks in the Blue Conference Room going on throughout the run of the show. The galleries change exhibits about every 12 weeks with a coordinated grand opening, which I understand is high energy fun. The newest show began on November 4th. Gallery hours are Tuesday through Friday 11 a.m. to 5 p.m. and Saturday and Sunday 11 a.m. to 6 p.m. (closed Thanksgiving) Gallery admission is free, but the PDC does charge a hefty price for parking.


This is the best place I’ve seen to find your own favorite artists whose work you can afford to take home with you.


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