Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.

Name

E-mail

facebook Canyon News twitter Canyon News

Canyon News

Bel Air News

Beverly Hills News

Brentwood News

Hollywood Hills News

Laurel Canyon News

Los Angeles News

Los Feliz News

Malibu News

Melrose News

Pacific Palisades News

Santa Monica News

Sherman Oaks News

Studio City News

Topanga Canyon News

West Hollywood News

Westwood News

Woodland Hills

Celebrity News

State News

National News

World Headlines

Deaf News

Entertainment

Film

Television

Music

On the Industry

Star Gazing

St. John's Confidential File

Theatrical Musings

Life & Style

Event Listings

Tech Talk

Looking Good For Lots Less

Spirit & Creativity

Miller Time

Books

View from the Hill

NY WEST

Chrystal's Recipe Corner

Career and Life Coaching

Gardening With Tony

Life According To Lenson

Real Estate Realities

Food

Sports

Marathon Running

Keeping It Bruin: A Look Into UCLA Athletics

Baseball

Basketball

Football

Hockey

Pets

Vi's Corner

Pet Tips

Point of View

John Armor

Message to America

Critic At Large... Ruta Lee

Labor Week

Ramblings

10 Degrees Cooler

McConnors corner

Edge of the west

The Physics Wizard

Auto

Kyle's Kars

Travel

Susan Michelle's Compass

Advice

Ask Deanna

Dear Lily

Ask Oona

Features

Dancing with Earthquakes

Archives

Sports Schedules

Traveling Beyond the Canyon

Edge of the West

Law Man

Ask Us

Nathan Tabor

The Angry Economist

Truth Probe

As I See It

Columnists

Truth Conquers

The Live Wire

Notes from Exile

Letters to the Editor

Dog Training by Anthony

Canyon Mews

Speak!

Sponsors

America's Most Wanted Dogs

World Recipes

Vegetarian Lifestyle

Humor

News Briefs

Local News

Books

News

Canyon Fodder

Bad Movie Night

Critical Projection

Ed's on the Town

Fitness Quests

Flashback Films

Stories of the Strange

Gourmet Grandma

He Said/She Said

Home Matters with Yvonne

L.A. Etch-a-Sketch

L.A. Ruminations

McConnor's Corner

Mommy Minute

Musically Speaking

My Back Pages

Publisher's Pages

ResourceINK

Scene and Heard in L.A.

Silly...But Wise!

Sunset Diaries

Table Options

The Paws Cause

TV Stuff

Cartoon of the Week



Canyon News

The Marriage Of Media And Music
Posted by Joann Deutch on Oct 15, 2012 - 3:30:24 PM

LAUREL CANYON—“Nielsen today reported that U.S. digital album sales are up 15 percent year-over-year, continuing an upward trajectory ”¦” ( 10.2.12)

Here I thought Neilsen was only about TV show ratings. I had a lot to learn which I did when I covered the Digital Music Forum West held at the Roosevelt Hotel.  I was alerted to the Forum event though it’s the 9th annual event, via the grapevine in Laurel Canyon, when the hosts, Digital Media Wire, sent blasts out to local musicians giving them a heads up for the event.  Thinking about it, I realized that over time I’ve met many as a  Laurel Canyon musician hanging out at Lilly’s at the Canyon Store.  After all there have been two books entirely devoted to musicians doing their creative thing in Laurel Canyon.  It all made sense that this forum should be held nearby.

P1020169-B.jpg
Digital Media West Forum tweet board

I checked in and looked over the program.  I’m not a hip music person, but looking at the titles of the topics and the impressive collection of speakers I was intrigued.  One Panel discussed the question “Is YouTube Good or Bad for the Music Industry.” Other panels addressed Fixing the Copyright Laws; another was directed toward Monetizing Music; the conference covered technology; and what was the next thing on the horizon.

I’ve been to plenty of conferences, but this one was a sharp scalpel peeling away and identifying the issues where music meets technology. Industry leaders such as Steve Raymond of Big Frame and Nick Adler of Stampede Management took the stage. The speakers were eloquent in describing the technology in play which had been panned as breaking the backs of musicians.  They were equally clear on how they had developed software and implemented strategies whereby musicians and  management has taken back the reins from the wild west on the internet. 

So who was the target audience when the stage was filled with luminaries?  This was a chance for the music industry insiders to come together, share their knowledge, and if you ask me, to confab about how they were going to take on issues.   Only weeks after the conference YouTube announced it had implemented an appeal process for material taken down via Content ID, YouTube’s own copyright protection system. Uploaders can now appeal a takedown, and the content owner on file can reply.

The other part of the conference was clearly dedicated to technology.  The speakers were keen on getting out ahead of the technology.  Only a few years ago what seemed impossible has become passé.  The buzz was all about social media.  These people were not talking about dabbling - they focused on using it as the backbone of a musician’s marketing campaign. This represents a revolution in how bands are marketed. In fact, to the right of the speakers was a 20’ high screen which scrolled posts/tweets from wanting to chime in; references and resources to the discussion topics.   With the press coverage and the stature of the speakers I’d be shocked if that screen did not represent communications with 500,000 people. 

Of course I needed a cyborg translator to know that #FF in the tweet means Following Friday.



 

Cliffside Malibu

-------------------------

-------------------------

 

Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.