Santa Monica News
New Apple Store To Open On Promenade
By Stephen Manning
Jul 24, 2012 - 12:27:37 PM


SANTA MONICA—Apple will open a new store on Third Street Promenade by year’s end.


Although just one block from the current store, the building that previously housed Border’s book store has been sold to Nakash Holdings under the condition that it would house the new Apple store.


The design for the new Apple store is all glass; the front-façade and ceiling will all be glass with the other three walls remaining traditional for support. Apple gained approval for the innovative design without revealing that it would be the company inhabiting the space. The company frequently keeps its identity secretive when submitting plans.


As is common practice for Apple renovations, the store has been shrouded in black sheeting to shield it from public view. Construction will be completed before 2013.


The new store is at 1415 Third St.

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