Sherman Oaks News
Street Fair Coming To Sherman Oaks
By Melissa Simon
Sep 30, 2013 - 7:37:08 PM

SHERMAN OAKS—On October 20, the Sherman Oaks Chamber of Commerce will be holding the 23rd Annual Street Fair on Ventura Boulevard.

 

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Main stage performers from the 2012 Street Fair. Photo courtesy: Sherman Oaks Chamber of Commerce
Vicki Nussbaum, executive director of the Chamber, told Canyon News the Fair is a free Los Angeles regional event that shuts down about a half mile of Ventura Boulevard, from Van Nuys to Kester, creating a party-filled street. Nussbaum said about 120 local vendors come out and there are two stages, the main stage and the community stage, that have different things going on. 

 

“We have a stage for live bands that play music and we have another stage that’s our community stage for school performances as well as our teacher of the year awards,” Nussbaum said.

 

Nussbaum said there will be nine bands playing throughout the day on the main stage and there will be international dancing and performances on the community stage. She added that the Miss California Latina Queens will be highlighted in the middle of the day.

 

Each year, there is a celebrity grand marshal and this year it will be celebrity meteorologist Josh Rubenstein of KCAL-9/CBS-2, according to Nussbaum.

 

In addition to the live music, there will be a pet expo that will be “dedicated to our furry friends,” Nussbaum said. During the pet expo, there will be adoptions, a cutest costume contest and a largest and smallest animal competition. For the first time ever, Nussbaum said there will be a cocktail and beer garden with a celebrity mixologist. “It will literally be an upscale lounge in the middle of Ventura Boulevard,” she said.

 

Nussbaum said they are anticipating at least 60,000 people with the potential for as many as 80,000, according to the estimate the Los Angeles Police Department provided them.

 

Several companies sponsor the Fair, but Nussbaum said the three main ones are Westfield Fashion Square, Ralphs and Galpin Motors. Nussbaum said there will be plenty of fun activities for the kids including face painting, carnival rides and other games. Radio Disney will also be there to host games, according to Nussbaum.

 

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Vendor tables set up at the 2012 Street Fair. Photo courtesy: Sherman Oaks Chamber of Commerce
The Fair began 23 years ago as a vehicle for the Sherman Oaks community to promote local businesses and provide the opportunity to raise money to give back to the local schools, said Nussbaum.

 

“[The] Sherman Oaks Chamber will continue the strong relationship between education and the business that has created donations of over $400,000 to local public schools,” said Bob Cohen, president of the Chamber. “We are fully committed to our community and our schools so we will continue to donate some of the proceeds from our Street Fair to our schools,” he added. 

 

For more information on the Fair, including a list of vendors, performances or directions, public parking and transportation, visit www.shermanoaksstreetfair.org.



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