Studio City News
Studio City Making Strides For Breast Cancer Awareness
By Colleen Park
Jul 25, 2012 - 7:56:16 PM

Courtesy of Tina Sarkoob. Making Strides event organizers attended the Studio City Farmers Market July 15 to register participants for the event on August 5.
STUDIO CITY—Participants will be taking their steps with pride at Studio City’s first annual Making Strides Against Breast Cancer event on August 5.

Organized by the American Cancer Society, Making Strides Against Breast Cancer is a non-competitive three-mile walk or run held in cities throughout the country, striving to raise breast cancer awareness.

“I wish these types of events were around when my grandmother was struggling with her treatment,” said Event Co-Chair Tina Sarkoob in an interview with Canyon News. “I think it’s brought about a lot of awareness and new treatments.”

Though the event has no registration fees or fundraising minimum, participants can raise funds or donate to the event which benefits the American Cancer Society’s commitment to breast cancer research and patient resources such as transportation for treatment and education initiatives. The Studio City Making Strides Against Breast Cancer has currently raised more than $8,000.

“Our main purpose is to raise awareness. For men or women, the earlier they’re diagnosed, the more likely they are to be able to fight,” said American Cancer Society Special Events Manager Allison Winslow in an interview with Canyon News.

The event in Studio City will include many activities such as cancer informational booths, a DJ, Zumba instruction and face-painting, to make the walk enjoyable for “people of all ages,” Winslow said. Vendors such as 5-Hour ENERGY and O.N.E Coconut Water will also be available at the event.

Survivor appreciation is an important part of the event. Though survivors do not have to inform anyone of their status, “they are recognized for their struggles, and at this event, given a medal,” Winslow said.

 There are currently about 100 people registered for the event, but since registration remains open, many attendees may register on the day of the event, Winslow said. Based on her experiences managing the event in other cities, Winslow said attendance usually ranges from 300 to 600 people.

“It’s been fun, great and interesting to bring the community together,” Sarkoob said. “We tabled at the Studio City Farmer’s Market and had a great reaction.”

The 2012 Making Strides Against Breast Cancer Studio City will be held at the CBS studios on August 5. Registration opens at 8 a.m. and the walk will run from 9-11:30 a.m.

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