West Hollywood News
New Pick-Up Trolley Makes Debut
By Melissa Simon
Aug 15, 2013 - 4:06:06 PM

WEST HOLLYWOOD—“The Pick-Up,” a free trolley, will make its debut run on Friday, August 16, for those partying in West Hollywood on the weekends.

With more than 20 stops, the trolley will run the length of Santa Monica Boulevard, between Fairfax Avenue and Robertson Boulevard, and will operate from 8 p.m. to 3 a.m. on Fridays and Saturdays with a maximum occupancy of 29.

“I love the way they look,” said West Hollywood Mayor Abbe Land. “They’re fun. We wanted something fun to encourage people to use them."

Jeffrey Prang, a West Hollywood councilman, echoed Land’s comment of the trolley being fun.

“We wanted to have something that was fun, but also provided a public service for late-night partiers,” he said. “There’s an indigenous population we’d rather have in our trolley than a car if they’re drinking."

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The Pick-Up trolley
West Hollywood Councilman John D’Amico said the trolley allows people to “park on the east side (and) party on the west side.” As an early supporter of the project, D’Amico said he sees other cities like Los Angeles and Venice embracing the trend.

“This is a pilot project, but what determines if it makes it is if it’s successful,” said D’Amico.

The pilot project D’Amico referred to is a project that is costing the city of West Hollywood $71,000 for every six months. In order to keep the trolley free, the city is paying $110 per week for two trolleys, but officials say there is a potential for up to four trolleys if it is successful.

The trolley will also feature onboard entertainment from local deejay Derek Monterio as well as a photo booth. Other local perks for riders include VIP entry to Abbey and Micky’s, half off the first drink at Here Lounge, a free appetizer with an entrée at Hugo’s and $1 for the first drink at Fubar.

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Map of stops for The Pick-Up

Tristan Schukraft, a volunteer with the City of West Hollywood said the trolley is a great idea.

“People can leave their car at home,” he said. “There will be less drunk driving and less congestion.”

The kickoff event for the launch of “The Pick-Up” will begin at 6 p.m. in front of Eleven, Revolver and Micky’s on Santa Monica Boulevard. City officials will then launch the trolley at 7:45 p.m. before it begins officially running at 8 p.m.

For more information on the trolley, call (323) 848-6402.



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