West Hollywood News
WeHo Fashion's Night Out Is Sept. 6
By Colleen Park
Aug 13, 2012 - 12:47:20 PM

WeHo Fashion's Night Out 2011
Last year's visitors to West Hollywood Celebrates Fashion’s Night Out 2011 stand outside 3.1 Phillip Lim. Courtesy of West Hollywood Marketing and Visitors Bureau.

WEST HOLLYWOOD— With a cool autumn breeze just starting to blow, what better way to welcome the new season than with a night of shopping? For fashion-conscious citizens around the globe and in West Hollywood, the evening of September 6 will be marked to celebrate Fashion’s Night Out.

In West Hollywood, boutiques and stores around the city have signed up to extend their open hours and hold special events for shoppers from 6 p.m. to 11 p.m. on Sept. 6 for Fashion’s Night Out 2012. This is the city’s third year supporting the event, which takes place in cities around the world including Chicago, Manhattan, Vancouver, Paris, and London. Fashion’s Night Out started in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York as a way “to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession,” according to the official website.

Though it is an international event, each city is bound to bring a different flavor to their evening of fashion festivities.

“I think it’s unique because we’re a small city and really, the whole city bands together to make it successful,” said Kristen Trzcinski, director of film marketing and media for West Hollywood Marketing and Visitors Bureau, in an interview with Canyon News. “We have a unique shopping experience, a mix of more local boutiques and the high-end international brands.”

Among this mix of local and international brands are Christian Louboutin, Code C, Dash, John Varvatos and J Gerard Peace Gallery. A dozen stores have are currently signed up with more expected to join over the next three weeks.
WeHo FNO 2011
Two West Hollywood employees model 2011 Fashion's Night Out t-shirts at an Alberta Ferretti event last year. Courtesy of West Hollywood Marketing and Visitors Bureau.

“J Gerard has been a part of the West Hollywood community for over 25 years. She’s just a great part of the community,” Trzcinski said. “She has her couture line but she also has her Peace Gallery line which is more affordable.”

Beyond the nighttime shopping experience, Fashion’s Night Out in West Hollywood will also feature the Second Annual Official After Party at The Standard, from 10 p.m. to midnight.

“We invite the community to come out and celebrate fashion. It helps support small businesses in the community and it really just helps bring awareness to the fact that West Hollywood is a hub of fashion,” Trzcinski said. 

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