Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.

Name

E-mail

facebook Canyon News twitter Canyon News

Canyon News

Bel Air News

Beverly Hills News

Brentwood News

Hollywood Hills News

Laurel Canyon News

Los Angeles News

Los Feliz News

Malibu News

Melrose News

Pacific Palisades News

Santa Monica News

Sherman Oaks News

Studio City News

Topanga Canyon News

West Hollywood News

Westwood News

Woodland Hills

Celebrity News

State News

National News

World Headlines

Deaf News

Entertainment

Film

Television

Music

On the Industry

Star Gazing

St. John's Confidential File

Theatrical Musings

Life & Style

Event Listings

Tech Talk

Looking Good For Lots Less

Spirit & Creativity

Miller Time

Books

View from the Hill

NY WEST

Chrystal's Recipe Corner

Career and Life Coaching

Gardening With Tony

Life According To Lenson

Real Estate Realities

Food

Sports

Marathon Running

Keeping It Bruin: A Look Into UCLA Athletics

Baseball

Basketball

Football

Hockey

Pets

Vi's Corner

Pet Tips

Point of View

John Armor

Message to America

Critic At Large... Ruta Lee

Labor Week

Ramblings

10 Degrees Cooler

McConnors corner

Edge of the west

The Physics Wizard

Auto

Kyle's Kars

Travel

Susan Michelle's Compass

Advice

Ask Deanna

Dear Lily

Ask Oona

Features

Dancing with Earthquakes

Archives

Sports Schedules

Traveling Beyond the Canyon

Edge of the West

Law Man

Ask Us

Nathan Tabor

The Angry Economist

Truth Probe

As I See It

Columnists

Truth Conquers

The Live Wire

Notes from Exile

Letters to the Editor

Dog Training by Anthony

Canyon Mews

Speak!

Sponsors

America's Most Wanted Dogs

World Recipes

Vegetarian Lifestyle

Humor

News Briefs

Local News

Books

News

Canyon Fodder

Bad Movie Night

Critical Projection

Ed's on the Town

Fitness Quests

Flashback Films

Stories of the Strange

Gourmet Grandma

He Said/She Said

Home Matters with Yvonne

L.A. Etch-a-Sketch

L.A. Ruminations

McConnor's Corner

Mommy Minute

Musically Speaking

My Back Pages

Publisher's Pages

ResourceINK

Scene and Heard in L.A.

Silly...But Wise!

Sunset Diaries

Table Options

The Paws Cause

TV Stuff

Cartoon of the Week



West Hollywood News

Young And "Uncovered" Targeted By City
Posted by Amanda Macke on Dec 11, 2013 - 12:55:38 PM

WEST HOLLYWOOD—The city of West Hollywood is trying to recruit young people to sign up for health insurance with the new “Uncovered” campaign.


Uncovered_ad_2.jpeg
An "Uncovered" campaign poster.

On December 5, the city announced a new web-based marketing campaign designed to educate and encourage WeHo’s young people to check out the state’s healthcare marketplace, Covered California. The campaign includes “specially-designed images” depicting young adults exposing their midriff and tattooed backs with the caption “Uncovered?”

 

“We wanted outreach materials that would be slightly edgy and would get people’s attention to help ensure that as many West Hollywood residents as possible can secure health care coverage,” WeHo’s Mayor Abbe Land stated on the City’s website. “We want to make sure that all of our community members have access to all the information and support they need to make the most informed decisions possible when it comes to their health insurance.”

 

West Hollywood’s Social Services Manager Daphne Dennis told the Canyon News the “Uncovered” campaign targets the segment of the population roughly between the ages of 24 and 34, referred to as the “young invincibles.” This demographic is often part-time or freelance workers that are either underinsured or not insured at all by their employers.

 

Citing data from the 2010 U.S. Census, Dennis stated that, “among 24 to 34-year-old residents, 35 percent of West Hollywood men are uninsured and 15 percent of women are uninsured,” making young adults the largest uninsured demographic in West Hollywood.

 

The city partnered with various local non-profit groups to expand the campaign’s efforts, including the LA Gay & Lesbian Center, Actor’s Fund Workshops on Health Care Reform and AIDS Project Los Angeles (APLA). The local agencies can answer community members’ questions about the new health care law and provide assistance in navigating and selecting health care plans through Covered California.

 

Dennis said the city is also working with Young Invincibles, a national advocacy group for young adults that is currently focusing its efforts on expanding health coverage for underserved Los Angeles residents. Sometime in January, the city plans to facilitate a “Twitter chat” with the public where people can discuss provisions of the Affordable Health Care Act and have their questions answered by certified enrollers.

 

Changes in the law now will allow young adults to remain on their family’s health care plan until the age of 26 and has made health insurance more affordable and available. Covered California, the portal through which California residents and small businesses can calculate, compare and enroll in health care plans, says that Californians who purchase plans by December 23 can expect coverage to take effect on January 1, 2014. Open enrollment will be available through March 31, 2014.

 

Covered California estimates to enroll 2.3 million Californians with new health care plans by 2017. For the first week of December, Covered California reported 640,404 unique website visitors and will release official statistics for the month of November on Thursday, December 12.

 

According to the California Department of Health Care Services, 79,891 Californians selected a health plan through Covered California as of November 19.

 

For more information, visit www.CoveredCA.com or call 1-800-300-1506. TTY for the hearing impaired is 1-888-889-5406.



 

Cliffside Malibu

-------------------------

-------------------------

 

Serving Bel Air, Benedict Canyon, Beverly Hills. Brentwood, Laurel Canyon, Los Feliz, Malibu, Pacific Palisades, Melrose, Santa Monica, Sherman Oaks, Studio City, Topanga, Canyon, Westwood & Hollywood Hills.