West Hollywood News
WEST HOLLYWOOD—The city of
On December 5, the city announced a new web-based marketing campaign designed to educate and encourage WeHo’s young people to check out the state’s healthcare marketplace, Covered California. The campaign includes “specially-designed images” depicting young adults exposing their midriff and tattooed backs with the caption “Uncovered?”
“We wanted outreach materials that would be slightly edgy and would get people’s attention to help ensure that as many West Hollywood residents as possible can secure health care coverage,” WeHo’s
Citing data from the 2010 U.S. Census, Dennis stated that, “among 24 to 34-year-old residents, 35 percent of West Hollywood men are uninsured and 15 percent of women are uninsured,” making young adults the largest uninsured demographic in
The city partnered with various local non-profit groups to expand the campaign’s efforts, including the LA Gay & Lesbian Center, Actor’s Fund Workshops on Health Care Reform and AIDS Project Los Angeles (APLA). The local agencies can answer community members’ questions about the new health care law and provide assistance in navigating and selecting health care plans through Covered California.
Dennis said the city is also working with Young Invincibles, a national advocacy group for young adults that is currently focusing its efforts on expanding health coverage for underserved
Changes in the law now will allow young adults to remain on their family’s health care plan until the age of 26 and has made health insurance more affordable and available. Covered
According to the California Department of Health Care Services, 79,891 Californians selected a health plan through Covered California as of November 19.
For more information, visit www.CoveredCA.com or call 1-800-300-1506. TTY for the hearing impaired is 1-888-889-5406.
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