Woodland Hills
Using Comedy To Teach Defensive Driving
By Melissa Simon
Aug 20, 2013 - 1:47:51 PM

WOODLAND HILLS—Driver License Direct by Improv launched the Online California Driver’s Ed course on August 16, marking the first of many state teen drivers education courses to be offered in the near future.

Improv, a subsidiary of the leading online defensive driving company Interactive Education Concepts, will use an approach known as edutainment, which combines education and entertainment, and is the signature model for the company.

The edutainment approach uses fun entertaining course material to engage students and help them effectively retain more of the information learned. The California online course is humorous, educational, comprehensive and versatile, allowing students to complete the course around their schedule and at their own pace. 

“Hopefully our humor-based courses can help in making some positive impact,” said Gary Alexander, president and CEO of Interactive Education Concepts. “Some of our courses have already shown a statistical improvement in reducing crashes and moving violations.”

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The traffic ninja, one of the characters in a traffic school video. Photo Credit: Improv

The National Highway Traffic Administration (NHTSA) reported that 1,987 young drivers (between the ages of 15 and 20 years old) died in motor vehicle crashes, representing 10 percent of all fatal crashes. The NHTSA also reported that 180,000 young drivers were injured in motor vehicle crashes last year alone, making education for teen drivers crucial.

In addition to the new course just launched, Improv also offers Online Traffic School, Tickets and Insurance Discount courses. The customer testimonials for the California courses listed on the site were nothing, but positive.

Wayne from Newark, California, wrote the following: “Very good—you made a potentially rather unpleasant experience both enjoyable and convenient. And, yes, I did learn some important things. It was an excellent refresher course and a good reminder of some things that are too easy to forget. Good work!”

Lisa from Laguna Niguel, California, echoed Wayne by saying: “I was surprised to both laugh while completely a task I was not looking forward to, and to learn a few things. I would totally recommend this course to others. I appreciated the course, thank you.”

Other testimonials applaud Improv for entertaining them despite having to take tests and making the experience pleasant.

Dolores from Victorville, Calif., said the following: “I would recommend this course to any person 50 years or older. I haven’t been to school in over 30+ years and I must say, I was intimidated by taking test or a quiz but with this online course it made me feel at ease. It made me WANT to finish it. Thank you for a good time and no I won’t be running a red light anytime soon.”

To learn more about the California driver education program by Driver License Direct and other comprehensive driver safety educational courses from Traffic Schools by Improv, call 800-660-8908 or visit www.MyImprov.com.



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