WEST HOLLYWOOD—The legendary Pink’s Hot Dogs stand on the corner of Melrose and La Brea in Hollywood is changing its colors for the first time in 78 years to support the Los Angeles Dodgers during the 2017 World Series.

The famous Hollywood staple announced on Sunday, October 22 via Twitter that Pink’s Hot Dogs will be going blue in celebration of the Dodgers making it all the way to the World Series for the first time in 29 years. Photos posted on the restaurant’s Twitter account show that a new blue banner supporting the Los Angeles Dodgers now covers the front of the infamous pink building.

The restaurant’s co-owner, Richard Pink, stated that Pink’s Hot Dogs has adopted Dodger blue uniforms, umbrellas, walls, and floors in preparation for the historical sporting event. The “blues” will go until “the Dodgers win the 2017 World Series” Pink said in a statement released on Twitter. Richard Pink went on to note that this is the first time in 78 years that Pink’s has made such a significant change to their storefront.

The organization is selling a new menu item in honor of the Los Angeles Dodgers called “Blue Hots.” Blue Hots consists of a hot dog wrapped in bacon, covered in cheese and chili, and topped with mustard and onions. This limited time menu item will be sold throughout the duration of the World Series for $4.89, and the proceeds will go to support the L.A. Dodgers Foundation. They will also be selling t-shirts featuring the Pink’s logo with words of encouragement for the Dodgers printed on them.