BEVERLY HILLS—The third annual BOLD Holidays (Beverly Hills Open Later Days) will commence it’s winter activities on Thursday, November 14 from 6 p.m. to 8 p.m. with a holiday lighting celebration along Rodeo Drive.

The city of Beverly Hills each year extends invitations to the event to residents and members of the community. International visitors are encouraged to experience the festivities free and it is open to all members of the public.

Headlining the BOLD Holidays event will be Tony, Emmy, and Broadway performer Matthew Morrison. In addition to delivering a holiday performance with exclusive dances for the BOLD event, Morrison will preview songs from his upcoming 2020 album of Disney classics.

Contemporary and hip-hop dance numbers will be performed during the lighting celebration. DJ “CoryLive!” will be the opening act of the event, followed by Jazz ensemble ‘The Cufflink Crooners.’

WRAPPED Studios and it’s co-founder, Chuck Arnoldi, have designed a new, hand drawn, visual identity banner inspired by California to present at the event this year. The Scenario Studio, a company that once catered exclusively to the private celebrity parties, will have its first Beverly Hills pop-up located at 262 North Rodeo Drive. The pop-up will be the first ever interactive photography experience in Beverly Hills.

The Scenario Studio has designed a public inclusive experience containing a variety of professional photography sets designed by John Ganun. The interactive photography exhibit is complete with professional lighting, props, and some costumes. Throughout the duration of BOLD Holidays, guests will be invited to experience Ganun’s “Upside Down” room, and a selection of scenes created specifically for BOLD Holidays.

The One World Wish Tree invites guests to share their holiday wishes, while DJ Michelle Pesce performs custom playlists for the event.

The events focus on art and visual culture is presented by the city of Beverly Hills, in partnership with the Beverly Hills Chamber of Commerce, the Beverly Hills Conference & Visitors Bureau, and the Rodeo Drive Committee to further engage the city’s commitment to the importance of the arts.

Mayor Mirisch stated that, “On behalf of the City of Beverly Hills, considered the world’s most iconic luxury and fashion destination, we are excited to engage with artists and creatives to bring the holidays to life for our visitors from around the globe. This immersive new program of art and entertainment will enhance the magic of the holidays for all our visitors and for the international luxury brands who call Rodeo Drive home.”

Mayor Mirisch and fellow city councilmembers will be in attendance to light the Rodeo Drive with a finale of fireworks.

BOLD Holidays will continue across the city every Friday and Saturday from November 15 thru December 21. Holiday festivities will range from impromptu music, acrobatic dances, holiday light displays; entertainment aboard ‘The Jolley Trolley’ with Mrs. Claus, art walks, visits with Santa at The Paley Center for Media; and sculptural lighting installations.

Additional special performances will take place between Wilshire and Santa Monica Boulevards at popular crosswalks of Rodeo Drive.

For more information and pop-up hours, visit