BEVERLY HILLS—The city of Beverly Hills will hold its second annual BOLD month from August 2 to August 25. Happenings will include live entertainment, special events, art installations, restaurant offers, and extended shopping hours on Rodeo Drive throughout the Golden Triangle.

BOLD will kickoff on Thursday, August 2 from 5:00 p.m. to 9:00 p.m. The opening will include a social art installation, live music, fireworks, and food. According to the city of Beverly Hills website, some of the art featured on Rodeo Drive will incorporate flash floral installations, and live painting performances. There will be monogramming booths that allow attendees to create personalized trinkets that they can take home.

Other components of BOLD will include chauffeured rides giving short tours, Lyft discounts when using the promo code BOLDSUMMER from 5:30 p.m. to 8:00 p.m., and an event called “Kids Dance Society” in the Beverly Canon Gardens. There will be a video installation, where guests can stand in front of a backdrop while a slow-motion video is recorded. Guests can also take guided tours of some of the city’s galleries with an art curator, on August 10 and August 17.

The city’s website notes that participants of the BOLD events can use the hashtags #BHOpenLate, and #OnlyOnRodeo when sharing their experiences and photos on social media. Valet service on Rodeo Drive is available at the front entrance of the Luxe Rodeo Drive Hotel, located at 360 North Rodeo Drive. Flat-rate parking will be available at various public parking garages throughout Beverly Hills.

Additional details about BOLD, including participating stores, restaurant offers, and a full calendar of events will be available soon at