BEVERLY HILLS—The city of Beverly Hills will be honoring the late Fred Hayman, “Mr. Rodeo Drive,” who passed away on Thursday, April 14. The flags will be lowered to half-mast and a moment of silence will be observed during the City Council meeting on April 19.

For more than 30 years Giorgio Beverly Hills, and later Fred Hayman Beverly Hills, occupied the corner of Rodeo Drive and Dayton Way. Both establishments are a familiar and welcome boutique for local shoppers and celebrities alike. According to the Rodeo Drive website, three blocks of the street are home to the epicenter of luxury, fashion and lifestyle.

A replica of Giorgio Beverly Hills, created by J. Seward Johnson Jr., was installed at the corner of Rodeo Drive and Dayton Way in 2009 as a permanent tribute to Hayman’s influence. In 2011, Hayman received a Rodeo Drive Walk of Style Award.

“The City of Beverly Hills owes a great debt to Mr. Hayman,” said Mayor John Mirisch. “Fred, more than any other person, made Rodeo Drive what it is today and helped define our City as a Mecca of style and luxury. With his impeccable hospitality, sense of style and attention to detail Fred helped turn Rodeo Drive into a destination for travelers all over the world.”

Hayman was a supporter of many local groups including the Beverly Hills Chamber of Commerce, Beverly Hills Community Theatre, Beverly Hills CPR, Beverly Hills Education Foundation, Beverly Hills Fireman’s Fund and the Beverly Hills Police Officers Association.