BRENTWOOD—Pooling together money raised from pension funds and investors, private equity firm Brentwood Associates has raised $688 million for a fund that will invest in consumer goods companies, retailers, and restaurants.

The firm surpassed its initial goal of $500 million, indicating its readiness to do business with established companies with strong brands.

Brentwood Associates manages $1.2 billion of total assets, and is currently invested in Soft Surroundings, Allen Edmonds, Sundance, and Marshall Retail Group.

Brentwood Associates have already added four companies to the list, including Lazy Dog Restaurants and Z Gallerie, a Gardenia-based home goods chain in the vail of Pier 1 Imports and Restoration Hardware.