HOLLYWOOD—The 2010 fashion season proved green is the new black. Los Angeles-based nonprofit, the Green Youth Movement (GYM) will be presenting this year’s The Green Initiative Humanitarian Fashion Show at 2 p.m. on Saturday, October 16, at the famed Sunset Gower Studios in Hollywood. As part of Los Angeles Fashion Week, this highly anticipated event aims to celebrate sustainable living by showcasing collections from eco-friendly designers. The Green Initiative is positioned to prove that fashion and sustainability can go hand-in-hand, and that eco-conscious alternatives can be just as “haute” on the runway.
This year’s event is produced by The Gallery Los Angeles, and will feature collections from sustainable designers such as Emily Factor, Kristinit, Jonano and Keokay. All designs utilize sustainable materials and are responsibly produced—just the kind of environmentally sound solution that the Green Youth Movement advocates in its mission to promote sustainable living and green education amongst the younger generation.
“The Green Initiative is an opportunity to communicate the importance of living sustainably to the next generation of consuming adults,” says 18-year-old Ally Maize, founder of the Green Youth Movement. “We want people to reduce, reuse, recycle and rethink the choices they make every day in every aspect of their lives including fashion.”
Proceeds from event will go directly to the continuing support of Green Youth Movement’s active projects and initiatives. The Green Initiative will also give guests a sneak peek of GYM’s “Green Dream Project,” which is an effort to encourage teens to recycle holiday dresses by donating them to less fortunate students. “Fashion is such a big part of youth culture and serves as an ideal means of raising global awareness of sustainable living,” adds Chloe Mills, GYM’s 16-year-old president. “We hope The Green Initiative gets people excited about being green and making environmentally-conscious lifestyle choices.”
The Green Initiative is open to the public. Tickets are $25 to $100 and available for purchase at 310-888-3367 or gymfashionshowtix.eventbrite.com/
Runway Photograph is courtesy: Actress Donna Mills
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