SANTA MONICA—BeachBody, the Santa Monica-based company behind the popular P90X home fitness workout system, has been awarded over $2.1 million in a lawsuit against Wayne Batchelor of Uniondale, N.Y., whom the company says had sold over 125 counterfeit DVDs of P90X on eBay.
Chairman and CEO of BeachBody Inc. Carl Daikeler posted on his personal blog the success of the case. When legal action was initially threatened against Batchelor, his lawyer questioned what BeachBody “would really do.” BeachBody promptly filed a federal lawsuit against Batchelor for damages and injunctive relief in Los Angeles. United States District Judge John F. Walter ruled that Batchelor must pay $2.15 million in damages to BeachBody, as well as $5,600 in attorney fees.
Daikeler used the case to highlight his company’s aggressive stance against counterfeiters, and praised his legal and anti-piracy teams for their efforts. “This is just one of literally hundreds of investigations and complaints that Beachbody undertakes each month as part of its anti-piracy efforts,” stated Daikeler in his blog post. “We want the entire piracy community to know that [BeachBody] will do everything possible to prevent counterfeiting, and will continue to take action against those that deal in counterfeit BeachBody products.”
