WEST HOLLYWOOD—On Saturday, May 23 a motorist struck a female pedestrian crossing the street in a crosswalk outside of the Beverly Center. The name of the victim has not been identified.

The driver was traveling southbound on La Cienega Boulevard when he struck the woman as she walked southbound across Third Street near the Beverly Center. The motorist failed to stop.

The unidentified victim was rushed to Cedars Sinai with serious injuries.

The Beverly Center is one of the largest malls in the area providing multiple floors of dining, shopping and entertainment located on the border between West Hollywood and Beverly Hills. It is a heavily populated pedestrian walk way as people begin and end their transportation with local bus stops, Uber, Lyft and other passenger drop offs and pick ups.

In the state of California, it is a misdemeanor crime under Vehicle Code 20002 VC statute to flee the scene of an accident without stopping and providing your identity, contact information and offer help to those involved. It becomes a felony when there is injury or death as a result of the collision.

The Los Angeles City Council is offering a reward of $25,000 via its Hit-and-Run Reward Program Trust Fund in exchange for information about the driver.

A police investigation is pending with no details on the description of the motorist or vehicle. They are calling the incident a hit and run and are seeking the public’s help to identify the driver.

Anyone with information is asked to contact the West Traffic Division Detectives (213) 473-0234 or (213) 473-0222.