BEVERLY HILLS—The two-mile-long street, known as Rodeo Drive, which holds one of the world’s most luxurious fashion and entertainment is slowly reopening after being closed due to the coronavirus.

California re-opened its parks, beaches, and trails on May 13. The state also re-opened retail businesses such as bookstores, clothing stores, toy stores, sporting goods stores, car dealership showrooms, and other businesses starting May 8.

Rodeo Drive one afternoon over Memorial Day weekend. Photo by Madelaine Flores


According to the statement from the BH-Rodeo Drive website:

“We look forward to welcoming you back to discover and enjoy exceptional savoir-faire, craftsmanship, and new experiences in luxury art and culture.”

“Following LA County Public Health and City guidelines, Rodeo Drive is now re-opened for curbside pick-up. Social distancing and infection control protocols are required and encouraged.”

A few stores on Rodeo Drive. Photo by Suzanne Emily O’Connor


Rodeo Drive was originally Rancho Rodeo de las Aguas and was transformed in 1906 when Burton E. Green and investors purchased it. The popular region known as Rodeo Drive was placed down the middle. Originally, the street only had a gas station, a hardware store, and the Beverly Hills Hotel. In 1949, Richard Carroll opened a high-quality men’s suit and hat shop which gave the street one of its first high-end fashion stores.

Rodeo Drive boutiques are open for curbside pickup from 10.00 a.m. to 6:00 p.m. Monday-Saturday and 12 p.m. to  5:00 p.m. on Sundays. For additional details, check the BH/Rodeo Directory.