BEVERLY HILLS—A new festivity is coming to town with the Visions of Holiday Glamor on Rodeo Drive. New holiday instillations will be set up in the city of Beverly Hills for the holiday season.

Instillations will be the runways of Paris, Milan, and New York, in the celebration of fashion, couture and the magic of the holidays. The visual set up will run from November 21 to January 3, 2021.

Continuing a tradition the Visions of Holiday Glamour is being presented by the Rodeo Drive committee.

“As we enter a holiday season following events unlike any before, we are committed to providing our community, visitors to Beverly Hills and the many luxury brands and businesses on Rodeo Drive with a safe and nourishing moment of light and festive celebration during the holiday shopping season. Visions of Holiday Glamour will extend the City’s long-held tradition of bringing warmth and the magic of the holidays to all,” said Beverly Hills Mayor Lester Friedman.

The city of Beverly Hills will decorate three blocks worth of holiday decor down Rodeo Drive from Santa Monica to Wilshire Boulevard,

Nine mannequins will be displayed as if they were walking throughout the street wearing red, green, blue and a metallic gown made of jewelry -toned faux florals, winter foliage and accents of metallic holiday ornaments. The mannequins will rise at the center of the runway increasing visibility of attire. Along the side of the instillations, local palm trees will be decorated with snow flake lights.

“More than ever now, the holidays must go on,” said Kathy Gohari, Vice President of The Rodeo Drive Committee.  “My wish is that everyone might have an opportunity to dream and share in the experience of this year’s holiday installation on Rodeo Drive, feeling that they have been transported, even if for a moment, to the great runway shows of Paris, London and Milan.”

Everyone participating is required to wear a mask, follow social distancing rules and remain six feet apart, and to check out your favorite stores for local hours of operation.

Available parking structures and bike share locations can be downloaded at