SAN FRANCISCO—On Wednesday, May 31, members of the 49ers’ leadership team held a State of the Franchise event to discuss their thoughts on the 2017-2018 season. Attendees were able to hear directly from coaching staff and players.
In attendance were CEO Jed York, President Al Guido, General Manager John Lynch and Head Coach Kyle Shanahan. Players Joe Staley, Pierre Garçon, C.J. Beathard, NaVorro Bowman, Brian Hoyer, Ahkello Witherspoon, Reuben Foster, and Joe Williams were also present.
Defensive Coordinator Robert Saleh and Special Teams Coordinator Richard Hightower assisted Shanahan in further discussing features of the 2017 team, and Chief Strategy Officer & Executive Vice President of Football Operations Paraag Marathe, who joined Lynch in showcasing the team structure.
York commenced the event by sharing that the team’s leaders have a desire to bring fans “behind the scenes” by updating their website and social media pages on a more consistent basis.
This season, each home game will have a “theme,” some driven by the NFL and others by art. The home opener (scheduled for August 19) will be titled, “Play Football.” Other planned themes include “Junior Gold Rush,” “49ers Hall of Fame,” and “Cancer Awareness” which will also honor former 49er Dwight Clark, who was diagnosed with ALS in March. The final home game, scheduled for December 24, will be dedicated to fan appreciation.
Images that commemorate 49ers history will be placed across Levi’s Stadium, including the years in which the 49ers won the Super Bowl. The concourse will be transformed into a “museum of [team] history.”
“I’ve never been in a building where there is so much electricity and positive energy,” Marathe shared. “It’s great coming to work everyday.”
Shanahan was then brought on stage. He explained that “every game is the biggest game in our lives” and asserted that he expects fans to believe that during every game this upcoming season, the 49ers will “put the work in, be prepared, and live with consequences.”