BEVERLY HILLS—Since its creation on July 13, a Facebook page calling for changes to Beverly Hill’s strict real estate sign laws has collected more than 200 likes.
The Beverly Hills Sign Ordinance prohibits posting, displaying or maintaining a real estate sign on any public property or public right of way. There are restrictions on what signage real estate agents may post on properties listed for sale. Only one sign is permitted to be publicly displayed in a home’s yard, and that sign must be at least 10 feet away from the street line.
Residents and local realtors alike feel that these laws are too restrictive.
Sandi Margolis, a realtor in Beverly Hills, expressed her frustration on the “Change The Beverly Hills Real Estate Signage Ordinance” Facebook page in a July 13 post.
“We need signage in order to help our clients to sell their beautiful properties,” she wrote. “The current ordinances make it extremely difficult to do so.”
Audrey Peters, who also works as a Beverly Hills realtor, argued that sellers should “be free to use Open House signs.”
“Buyers need to know when a house is open,” Peters wrote on July 13. “There’s simply no good reason to hinder sales, with another senseless piece of regulation.”
Robert Aigner, CEO of Keller Williams Realty, who has led the fight for change, emphasized the need for reform during the public comment portion of this week’s city council meeting.
Aigner proposed doubling the size limit for signs to 300 square inches, permitting an open house sign as well as a flag on the front of properties for sale, and allowing for a maximum of four open house signs to be placed on public corners on Sundays during open house hours.
“We have received the support of many of the 356 brokerage firms in the city who altogether last year employed nearly 4,000 agents and sold well over a billion dollars in real estate in Beverly Hills alone,” Aigner said at the meeting. “We know that there are many pressing issues that command the city’s attention but believe these small changes to the signage regulations will help residents, agents and brokerages alike more efficiently present their properties for sale without compromising the civic beauty that makes Beverly Hills unique.”
Real estate agent Ronald Shore mounted a similar campaign in 2009, but failed to enact any reform from the city.
The Beverly Hills Chamber of Commerce Board of Directors voted unanimously to support a change to the ordinance on July 15.