BEL AIR—The Pacific Palisades will host the German Olympic National Team at the Bel-Air Bay Club during the 2028 Olympic Games. The club will serve as the team’s hospitality and media center, where athletes will celebrate medals, host events, and hold press conferences, the Palisadian Post first reported.
The gathering space, known as the Deutsches Haus or German House, will run from July 14, 2028, to August 2, 2028. The Games themselves are scheduled to run from July 14 to July 30.
Deutsche Sport Marketing is the commercial marketing arm of the German Olympic Sports Confederation. The organization staged a German House at nearly every Olympics since 1988. In a press release, Deutsche Sport Marketing said it was drawn to the beachfront property’s character, stating it “reflects the energy and spirit of Los Angeles perfectly.”
The Bel-Air Bay Club is located at 16801 Pacific Coast Highway and opened in 1927, financed by Alphonzo Bell Sr, one of the primary developers of West Los Angeles. Bell was once an Olympic athlete himself, winning a bronze medal in singles and a silver medal in doubles as a tennis player at the 1904 Summer Olympics in St Louis.
After purchasing roughly 1,760 acres of hillside land in West Los Angeles in the early 1920s, Bell went on to create the world-famous neighborhood of Bel-Air. The Bel-Air Bay Club was once the go-to spot for the rich and famous during the 1920s, 1930s, and 1940s. Today, the club primarily serves as a venue for family and social gatherings, offering activities such as paddle tennis and volleyball.
