SANTA MONICA—The Santa Monica Police Department met with local chiefs in Pasadena to show their appreciation and dedication to the Pink Patch Project held at The Rose Bowl on June 25.
The Los Angeles County Police Chiefs’ Association and public safety agencies have collaborated together on the project, with help from the founding beneficiary of City of Hope.
The innovative public awareness campaign was designed to bring attention to the fight against breast cancer, generate support for cancer research organizations to combat the devastating disease and extend public awareness about the early detection of this type of cancer and the treatments in the fight against it.
For the campaign, pink patches will be distributed to employees from participating agencies, to be worn during Breast Cancer Awareness Month in October. Participating agencies will sell the pink patches to the community, along with T-shirts, challenge coins and other commemorative items, to raise money for the campaign.
Last year agencies raised $350 million locally and $1 million nationally. Vernon Police Chief, Tony Miranda stated at the 2019 Pink Patch Project press conference “The project is now north of 450 agencies nationwide, with two police departments in Spain.”
The project has already become internationally acclaimed and pronounced itself a national leader in the efforts of using genetic screening to empower women to take their health into their own hands.