BEVERLY HILLS—The city of Beverly Hills is going red for the month in honor of the Red Cross. From March 7 till March 31, the Crescent Drive portion of City Hall near N. Santa Monica Boulevard and Little Santa Monica Boulevard will be red.

According to a press release from the city of Beverly Hills, every United States President since World War II has pinpointed March as Red Cross Month. The Red Cross uses the month of March, as an opportunity to honor and celebrate everyday heroes who help them fulfil their mission. Wednesday, March 28 is recognized as National Red Cross “Giving Day.”

During the February 26, Health and Safety Commission meeting, the American Red Cross was acknowledged with a certificate. Attending on behalf of the American Red Cross were Julie Thomas, Executive Director, Scott Underwood, Deputy Regional Disaster Officer, and Wil Master, Community Ambassador Beverly Hills.

The American Red Cross helps with disasters across the country and around the world; collects nearly 40 percent of the nation’s blood supply; teaches lifesaving skills; and connects family members separated by crisis or conflict.

In 2017, the American Red Cross Los Angeles Region gave disaster relief assistance to 2,532 individuals, 803 which were children. The relief provided included emotional support, food and shelter. In support of the Beverly Hills community, the American Red Cross Los Angeles Region appointed a Community Ambassador for Beverly Hills. The Ambassador is actively engaged with the community and serves as both a liaison and point of contact.