HOLLYWOOD—Rapper and actor, Jaden Smith opened up a food truck to feed the homeless in downtown Los Angeles in July 2019. He plans to open more locations to reach more people.
He purchased the food truck and transformed it into his own restaurant called “I Love You” with vegan meals. The first pop up occurred on Jaden’s 21st birthday on Skid Row as he passed out the meals to people with food insecurity. According to the Los Angeles Homeless Services Authority, this city has a homeless population of 50,000.
Smith started offering vegan meals to promote healthy nutritional meals instead of the inexpensive junk food.
In 2015, Smith took part in founding the brand “Just Water” with the help of his parents, Will Smith and Jada Pinkett Smith. The bottle itself was known to be packaged made of 82 percent renewable resources. They tripled in business, as awareness for the consequences of single-use plastics emerged, selling them in 10 countries. The company’s goal is to spread sustainability, upholding an environmental-friendly alternative to plastic. In addition, Smith delivered a water filtration system to Flint, Michigan as residents dealt with lead contamination in the water supply system.
He previously collaborated with Allbirds to create a sustainable line of sneakers using Brazilian sugarcane, with 100 percent of proceeds going to Leonardo DiCaprio’s Amazon Wildfire Relief Fund.