HOLLYWOOD—Los Angeles Lakers star LeBron James, 34, plans to trademark the popular social media trend known as #TacoTuesday, which highlights his love of tacos to millions of his social media followers weekly.
“You know what it is! Taco Tuesdayyyyyy!” said James with family and friends celebrating ‘Taco Tuesday’ at his home. The videos are placed on Instagram and other social media platforms. James’ video content usually receives nearly 1,482,270 views per post.
According to reports, the basketball star company LBJ Trademarks, LLC filed on August 15 a request to trademark “Taco Tuesday” with the U.S. Patent and Trademark Office. No official decision has been made granting James and his team to utilize the phrase for marketing and advertising purposes from the U.S. Patent and Trademark Office. The trademark is still under processing.