GLENDALE—IHOP recently announced a big change to its iconic name. The International House of Pancakes, has changed its name to The International House of Burgers (IHOb) to promote new additions to their menu.
The name change was announced on June 11, after foreshadowing a change in their name involving the letter “b,” across social media platforms. Restaurants across the nation have flipped their “P’s” to “b’s.”
According to IHOb, an addition of seven all-natural new Ultimate Steakburgers. The line of burgers consist of the Big Brunch, Cowboy BBQ, Jalapeño Kick, Mushroom & Swiss, The Classic, The Classic with Bacon, and the Mega Monster. All burgers are available now, nationwide.
For a limited time, the new burgers will be served with unlimited fries and a drink at participating restaurants for $6.99. The restaurant chain changed their usernames from IHOP to IHOb on Twitter and their logo on both Facebook and Instagram.
“Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb,” said Brad Haley, Chief Marketing Officer for IHOb restaurants in a press release.
The end of the name change has not yet been determined yet. IHOb states that the name change is “for the time being.”