LOS ANGELES—On Wednesday, May 25, Whole Foods Market opened up a brand new 365 store in Silver Lake. The 365 store is aimed at urban millennials. The new store plans to give customers the “lowest prices” and a “streamline promise.” The supermarket plans to open 12 more 365 by Whole Foods Market in stores over the next two years. Future stores will open up in Long Beach, Santa Monica, North Hollywood and toher cities.
The 365 store features grab-and-go prepared foods, grocery items, and has unique venues and retail innovations. Jeff Turnas, president of 365 by Whole Foods Market commented on the store’s features in a statement released by the company on their website.
“Whether you’re looking for a quick in-and-out shop for a few items, stocking up for the week, or having a sit down dinner at by CHLOE. with a beer from Allegro’s craft brew bar, you’ll find a blend of innovation and convenience,” said Jeff Turnas, President of 365 by Whole Foods Market. “From the food offerings to the design, we’ve built a foundation on the quality standards you’ve come to expect from Whole Foods Market in a fun new format that’s easy to navigate and focused on value in every department.”
The new 365 store is also very tech-friendly. Electronic scales are located in the produce section. According to the Los Angeles Times, there are “electronic readers slightly larger than iPads with attached scales where shoppers can weigh their produce, see the price and print labels with all the necessary information for checkout.”
The model of the store is different than it’s traditional supermarket design. According to The Los Angeles Times, a 365 store is about 30,000 square feet compared to regular Whole Food Markets supermarkets which are 45,000 square feet. Whole Foods made the 365 stores smaller because it cuts down on “architect cost”and “increases efficiency.” The Times also stated that 365 stores will only have about 100 employees as compared to typical Whole Foods stores that have between 250 to 500 in their stores.
The store will also launch a loyalty program which will offer personalized offers and deals. The new 365 by Whole Foods Market Silver Lake store is located at 2520 Glendale Blvd. The store is open from 8 a.m to 10 p.m. To see photos of how the new store looks like you can look up 365 by Whole Foods on Facebook.